Looking at new signage for your business? Here’s our top tips to make your signage project a success:
Signage is an investment in your business, get it right and you will reap the rewards! Here’s our top 5 tips to making sure your signage project goes to plan…
Know your brand:
Your business branding is the personality of your business. Your brand should tell everyone who you are, what you do and what you are like – it’s the way the rest of the world sees you. The logo, colours, fonts, images and wording that represent your business all send an important message to your customers and signage is often the first impression customers will get about your business, so you need to make it count!
Think about the message you want your business signage to send:
Signage is really like an advertisement to passing traffic. So what message do you want to send to your current and potential customers/clients? Do you want to tell them about the services you offer, encourage them to come in and shop, visit your website, call to make an appointment?
Consider the longevity of the signage:
What is your expected life span for the signage? Is it for a short term promotion that you plan to change up regularly, or do you want something more permanent for a year or many years? Knowing this will help your signage installer choose the right products for your project.
Site inspections save time and money:
Hands down, a visit by your signage producer or installer will help to ensure your project goes to plan! Firstly, they will be able to get the exact measurements they need and secondly, they will be able to check heights, access and other factors that will affect the installation of your new signage.
Look at your signage as an investment in your business:
As we have outlined above, your business signage is a big part of your brand and will send a message to all that pass by. It has the potential to gain new customers to your business and encourage people to interact with you, or, to do the opposite. So, like all aspects of your business, it is important to set a budget for your signage and do it properly.
Our professional team at indie lime love working with clients to help them create signage that will promote their business in the right way. You can read more and check out some samples of our work here: http://www.indielime.com.au/signage/