So we’ve talked a lot on here about loving your logo design lately, but let’s establish something – your branding is SO MUCH MORE!
It’s about your whole business:
Branding is about bringing all of these things together in a clear, structured, consistent manner. Everything you customer or potential customer sees and hears about your business relates to your overall brand.
If your business card design, brochure design, website design, signage or social media are not up to scratch, your logo can’t do all of the work on it’s own.
If you were handed 2 brochures at an Expo for similar businesses, which business would you consider first…the dodgy photocopied flyer or the recycled card flyer that looks and feels great in your hand? When you’re flicking through facebook, which businesses attract your attention, the ones with clever social media design and eye catching images or the one that’s logo is cut off in their profile pic with no timeline cover image? If you park outside of a business and you don’t know if you’re in the right place, don’t you hate that?
We could go on forever here, but I think you are getting the picture. It’s all part of keeping on top of your overall branding strategy. Don’t neglect your brand!
Would you think twice about walking into a cafe with a dirty window? If your stationery design is looking like it belong’s in a museum, or your website design is “copyright 2010” or your sign on the front of your building is faded and tired, potential clients may well look for another option.
There are lots of reasons why businesses start to neglect their brand. They think it’s too costly or they don’t have time or they’ve just lost enthusiasm and feel lost with it all. I can promise you, showing your brand some love will reinvigorate you and your business!
You don’t have to spend a fortune and just a little bit of planning is a great place to start. Take some time to review your brand and be prepared to have fun with it…let it shine.
Here at indie lime HQ we’ve been working on a great little black book of big branding ideas coming VERY SOON…so make sure you subscribe to our newsletter for your free copy!