Market Square Geelong the original
The “Market Square the Original” campaign showcases Market Square as the original destination shopping centre for Geelong. Focussing on the heritage of the building and the sense of community that Market Square brings to central Geelong.
A style guide was developed with a retro inspired colour pallete and fonts. Tying in the colour palette and typography, is new imagery with a vintage feel, but done in a modern way. Use of these across all platforms online and in centre to set the branding apart from the ordinary.
All entrances to the shopping centre have been refreshed with new look graphics fitting the retro “original” theme via pin striping decals in the new colour pallete. The retro “original” theme continues inside, with current signage updated and the addition of the pin stripe included in various places to tie the theme in and create brand awareness.
Concept development through to install
indie lime are proud to be working with Market Square Geelong on their rebrand. “Market Square the Original” concept was developed by the indie lime design team and then project managed along with the Market Square marketing team to roll out new signage, in centre marketing and digital marketing. All signage was printed and installed by the indie lime signage team.